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EmPower+ Mass Media Approval Deadline

To: EmPower+ Participating Contractors
Summary: EmPower+ Mass Media Approval Deadline
Questions: Uthman.Aziz@nyserda.ny.gov

Historically the Home Modernization team has worked with participating contractors to advance and promote the EmPower+ program through various advertising channels. Effective October 27, 2025, no new mass media advertising (TV, radio, print, social media, etc.) specifically calling out EmPower+ or its program offerings will be approved.  Any advertising approved prior to Oct. 27, may run through existing contracted completion dates. 

Flyers or similar materials distributed by contractors to customers will continue to be reviewed by NYSERDA on a case-by-case basis by submitting copies to uthman.aziz@nyserda.ny.gov for prior approval.