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How to Incorporate Energy Efficiency into Your Sales Conversations
Use your unique expertise to expand the sale by using the Four Conversation Starters to sell energy efficiency. Read the full article.

Busting the Five Common Myths About Energy Efficiency
Find tips to help you break down these preexisting barriers. Read the full article.

5 Tips to Clearly Communicate Your Home Energy Assessment Results
Learn how to meet your customer’s expectations through simple, face-to-face conversation.  Read the full article.

Nurture Prospects Who Don’t Immediately Buy
Learn the Top 5 reasons people don’t buy and what to do about it. Read the full article.

10 Top Marketing Tactics for Energy Efficiency Contractors
Select the right tactics for your goals and budgets. Read the full article.

Make the Power of Google AdWords Work for Your Business
Learn the 4 steps to getting started on Google ads. Read the full article.

Seal of Approval
How to Boost Your Credibility and Business Using Partner Logos: Find important, business building tips from NYSERDA, BPI, and ENERGY STAR^®. Read the full article.

Developing Your Marketing Plan
Learn how to develop an effective marketing plan with these five easy steps. Read the full article.

8 Proven Steps to Winning the Job Series

STEP 1— Polish Your Conversation Skills
Talking comfortably with your prospects is the key to gaining useful information, establishing trust, and potentially gaining a long-term relationship.
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STEP 2—Use a Prospect Capture Form to Get the Right Info
By following a set list of questions on the phone, you can easily and efficiently determine which leads are the ones to hop on … and which ones to nurture.
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STEP 3—Set and Keep the First Appointment the Right Way
There’s more to meeting your prospect than just showing up on time. Get ready to present the best case for your business and expertise, and pay attention to details.
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STEP 4—Ask the Right Questions to Make the Sale
Learn how to present yourself and your business when you enter your prospect’s home to make a great impression – and up your chances of making a sale.
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STEP 5—Tour Your Prospect’s Home and Share Your Expert Observations
Use your knowledge as you gather more information during a visit of your prospect’s home. Keep the conversation going, and use your tools to “make the invisible visible” to your prospect. Read the full article.

STEP 6—Work Out the Price and Present Your Proposal
You’ve completed the home visit, answered questions, and used your tools. Stay alert to signs of interest from your prospects, and close the sale during the same visit whenever you can. Read the full article.

STEP 7—Set Your Price the Right Way
Now that the prospect has your proposal, use these tips at your discretion to close more sales, appeal to more customers, and make more from every job.
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STEP 8—Create a Customer for Life, with Repeat Sales
When you’ve used all the tools at your disposal to close more sales be sure to grow your sales by asking happy customers for new referrals.
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BONUS STEP—Your Score Card
Once you’ve nailed down and honed your sales and estimating process, keep working to improve it and track your results each week. Bottom line, your biggest competition is yourself! Read the full article.