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Articles for Success

How to Incorporate Energy Efficiency into Your Sales Conversations
Use your unique expertise to expand the sale by using the Four Conversation Starters to sell energy efficiency. Read the full article.

Busting the Five Common Myths About Energy Efficiency
Find tips to help you break down these preexisting barriers. Read the full article.

5 Tips to Clearly Communicate Your Home Energy Assessment Results
Learn how to meet your customer’s expectations through simple, face-to-face conversation.  Read the full article.

Nurture Prospects Who Don’t Immediately Buy
Learn the Top 5 reasons people don’t buy and what to do about it. Read the full article.

10 Top Marketing Tactics for Energy Efficiency Contractors
Select the right tactics for your goals and budgets. Read the full article.

Make the Power of Google AdWords Work for Your Business
Learn the 4 steps to getting started on Google ads. Read the full article.

Seal of Approval
How to Boost Your Credibility and Business Using Partner Logos: Find important, business building tips from NYSERDA, BPI, and ENERGY STAR®Read the full article.

Developing Your Marketing Plan
Learn how to develop an effective marketing plan with these five easy steps. Read the full article.