BPI – Customer Driven Choices

Sales don’t have to be so hard—but sometimes, we make them harder than they need to be. One common mistake? Selling to customers like they’re just like us. They’re not. If they had all our knowledge, they wouldn’t need our help.
This session dives into the power of meeting customers where they are—literally and figuratively. Learn how to get to the “kitchen table,” connect in a way that resonates, and present solutions that align with their goals. When customers feel understood and empowered to choose what they truly want—not just what they can live with—your close rates and profits rise.

Register: Here

Learning Objectives:

1.Learn the five items your website must have
2.Create a first impression specialist
3.Understand the five customer buying principles
4.Unpack the importance of eliminating contractor speak
5.Dig into the importance of asking for the sale

About the Instructor

Bill Kinnard is the President of Grandy and Associates. He has over 30 years of experience in Business Training, HVAC Sales, Service Management, Sales Management and Customer Service. He has worked with companies both large and small and has a unique ability to connect with people. He is an individual with a real passion for teaching contractors to better understand their businesses and help their employees become superior performers.