The onset of COVID-19 and the resulting influence of the pandemic changed the way many homeowners thought about topics such as indoor air quality, ventilation, and healthy home systems. As we emerge from the height of the pandemic, its impact on our behaviors and habits is still sending aftershocks through our daily lives. Energy Circle Founder and CEO Peter Troast will take a look at how COVID-19 changed the landscape of the healthy homes industry, and the related trends that we’ve been observing. He’ll review updated keyword and marketing data, as well as potential changes in the consumer mindset. We’ll also take a retrospective look at our initial predictions around COVID-19 and its relationship with, and impact on, healthy homes trends and behaviors.
Presentation by Peter Troast.
Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.
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