Tuesday 05 October 2021
3:00PM-4:30PM

Overcoming the Hiring Challenge Using Recuiting

Tuesday, October 05, 2021 3PM EDT/12PM PDT

Recruiting and hiring good talent has been a pervasive problem in the better building industry for some time now. Whether it’s finding strong recruits for your business, or retaining valuable crew members—we’ve heard from contractors across the country that the hiring challenge has been monumental in 2021. What does this mean for our industry, and what role can marketing play to help solve this problem? Join Energy Circle Founder and CEO Peter Troast as he talks through the challenges of recruiting and hiring, as well as actionable marketing tactics that you can utilize to address the problem.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance industry.

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