Tuesday 29 September 2020

Strengthening Your Brand: Ways to Measure the Unmeasurable

Local search success continues to be one of the thorniest challenges for service area businesses–and Energy Circle's dataset increasingly shows that exceptional local search performance is closely tied to a company's brand strength. "Brand strength" is one of the most important elements of a strong business and is remarkably correlated with digital marketing success. In this webinar, Energy Circle CEO and Founder Peter Troast will discuss ways to quantitatively define your company’s brand and improve its strength—and how to apply those assets to strengthening your local search success.
He will discuss specific metrics used for measurement, how to better understand how robust your brand entity is, and how it can be improved.

Presentation by Peter Troast.

Peter Troast is the founder and CEO of Energy Circle. Peter is recognized as one of the country's foremost authorities on marketing for home performance, HVAC, and other efficiency related contracting companies. He authors the widely-read Energy Circle blog and is a passionate advocate for the power of the whole-house home performance business model. He and his team work with over 350 companies in 49 states to grow their business through services like website design and development, search engine optimization, lead generation and strategic content production. He is a popular and high-ranking speaker about marketing for contractors at HPC, RESNET, ACCA, BPI and EGIA conferences and events. For 2015, he received the Tony Woods Award for excellence in advancing the home performance.


Earn Up To 1.5 BPI CEUs

Free to BPI GoldStar Contractors and BPI Test Centers; $50 fee for all others

Click to Register

Back to event list